#ThePerfectMother campaign was unveiled to take a strong stand against the myth of a "perfect mother." In our new campaign titled launched on the occasion of International Mother’s Day 2023, Lighthouse Learning rejects the notion that there is a "right" way to be a mother. As part of this unique campaign, we conducted social experiments employing various well-established and a diverse array of metrics like Vox Pop, group discussions with parents, including a comprehensive survey of the vast expanse of the internet, and engagement with influencers and the larger internet community to find the definition of the ‘perfect mother’.
At Lighthouse Learning we understand the pressure parents face to meet societal expectations. Still, we firmly believe that promoting perfectionism is not the solution. Instead, we prioritize equity and inclusion in all our institutions, embracing every child's unique qualities and abilities. Our educators understand that every child is different, and therefore, there is no one-size-fits-all approach to education. We strive to create a learning environment that is welcoming, supportive, and inclusive. Similarly, through our Mother's Day campaign, we aim to challenge the misconceptions and myths around motherhood in society. By promoting equity, inclusion and critical thinking through this social experiment, we hope to inspire mothers, parents and caregivers across the country to embrace their unique journeys. As a pioneer in education, we aim to foster a culture of learning in our society that values individuality, empathy and resilience.